Rudolf Sellhorst, vice president Furniture and Interior Design at Koln Messe, knows what is expected of the market leader. “We didn’t make up this title,” he says. “Interzum’s reputation is completely due to the exhibitors that come from all over the world.” And project manager Andreas Zuge adds: “The attraction of the trade fair comes from the synergy between the exhibiting sectors.”
Those who recognise home living as forming a comprehensive whole will find the entire range of trend-setting materials and furniture technologies at Interzum. The exhibition is aimed at the three major target groups in the sector: best chair glider cupboard and kitchen furniture production; upholstered furniture , bed and mattress production; and interior and floor specialists.
The fittings manufacturers, who account for over one third of all exhibitors, target industry and the skilled trades equally. The market leaders among them consider themselves to be system suppliers more than component manufacturers.
The wooden material and surfaces manufacturers present themselves as trend-setters for new materials and colour trends, which provide impetus for furniture, interiors and floors alike.
With 620 exhibitors from the fields of upholstery machines, upholstery accessories and coverings at the last fair in 2001, Interzum can also claim to be the world’s most important platform for the production of upholstered furniture and mattresses. This remains so, even if well-known exhibitors such as Gerber Technologies, Lectra, Assyst/Bullmer and Investronica give preference to the IMB, which takes place every three years and will be held this time only two weeks before Interzum, says Koln Messe.